Manager/Senior Manager, Digital Prospect Conversion

Job Description

The Manager/Senior Manager, Digital Prospect Conversion will be responsible for the success of our prospect website and application (eApply) journey with a focus on maintaining profitable card acquisition.

Working with a wide group of stakeholders across the acquisition team and beyond, the successful candidate will lean on their relationship-building skills, analytical background and digital subject matter expertise to push innovation and efficiency while maintaining a continued mandate on driving results.

Leading a team of two analysts, this position plays a key role in our continuous transformation of the consumer acquisition function at American Express.

Responsibilities will include:
  • Card acquisition
    • Drive profitable acquisition of new cards and associated billings
    • Accountability for the profitable acquisition performance of a select suite of proprietary lending products
    • Participate in and lead multi-channel communication strategies to drive the optimal consumer acquisition portfolio mix
  • Analytical focus
    • Develop a comprehensive suite of web analytics reporting dashboards aimed at informing actionable business decisions across channels and products
    • Leverage analytical insights to continually optimize the digital acquisition journey and lead step-change enhancements to our prospect-facing capabilities
    • Partner with risk and other functions to mitigate and prevent loyalty currency abuse by acquisition prospects and existing customers ("anti-gaming")
  • Advancement of digital capabilities
    • Act a as catalyst for the overall vision – drive excitement about digital within the organization
    • Work with central and local stakeholders to define and execute against a multi-year roadmap for our website and card application journey experience
    • Implement new and enhanced digital acquisition functionality to drive improved prospect conversions
    • Accelerate Landing Page strategy to support aggressive SEO growth and integrated marketing prospect journeys
  • Operational excellence
    • Continuously seek ways to streamline processes and strengthen team’s ability to operate in an agile manner aimed at accelerating operations
    • Apply formal and informal project management principles to ensure transparent priority-based approach to change management and coordination with other functions
  • Relationships
    • Evangelize Canadian market needs with the Enterprise Digital and Analytics team to institute solutions and drive efficiencies
    • Collaborate with broader acquisition team, member engagement, commercial marketing and other business units to ensure a cohesive user experience online
  • People management
    • Lead and develop a high performing team by managing, coaching and inspiring the development of 2 direct reports 



  • Subject matter expertise and passion for marketing technology, innovation, web analytics and user experience design

  • Proven ability to drive results through leveraging multiple stakeholders across functions and levels to deliver on collective objectives

  • Highly analytical mindset and a history of leveraging data to make decisions and drive change

  • Excellent relationship-building, collaboration and communication skills across a diverse group of internal and external partners 

  • Exceptional people leadership skills – ability to create a high commitment work environment where people are motivated and encouraged to achieve through empowerment and development 

  • Ability to thrive in a matrixed environment and adapt to fluid structure

  • Cooperative vision that puts the success of the organization first and is willing to help others achieve their goals

  • Operational mindset to formalize and streamline processes in order to foster greater efficiency

  • Persistent focus on industry trends and other external factors helping guide strategy

ReqID: 19017842
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Sep 26, 2019, 6:58:15 PM