Analyst - Digital Insights & Measurement

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Job Description

Why American Express?
There’s a difference between having a job and making a difference.American Express has been making a difference in people’s lives for over 160 years,
backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision. 
Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

Function Description
American Express is on a journey to provide the world’s best customer experience every day. The Digital Experience & Platforms team (DEP), within Global Commercial Services, is focused on designing and delivering a seamless Commercial digital experience that drives customer engagement as well as business growth. The team’s scope ranges from UX design, development of web/mobile experiences and collaboration with Blue Box wide colleagues to drive digital engagement.

The Digital Insights & Measurement team is a part of DEP team and would deliver digital analytics and insights for the GCS suite of digital products & capabilities. The team would be responsible for innovating and transforming the process to measure and understand the customer behavior towards our digital tools.

The analytical work will uncover insights that will drive GCS’ global digital strategy and optimize the customer experience. Through world class innovation and automation, the team will create segmentations, develop KPIs, models and strategic analytics to solve key business opportunities. This will be achieved through a close collaboration with the digital product teams, marketing, servicing, technologies and field teams.

The Analyst of Digital Insights & Measurement will report into the Manager / Sr. Manager of Commercial Digital Insights & Measurement.

Purpose of the Role
Deliver actionable digital insights across GCS by democratizing digital data, measuring product performance and creating data-driven capabilities

• Deliver strategic analytics focused on the product roadmap for GCS servicing digital products like @ Work, Commercial Mobile App, Expense Management Tool, Amex Go App, etc.
o Define KPIs to measure the efficiency of digital channels/products and develop customer segmentation to drive “adoption and engagement” for AXP customers
o Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data
o Gain deep functional understanding of the GCS digital channels over time and ensure analytical insights are relevant and actionable
• Flawless execution of the development, validation and implementation of statistical projects, new digital data feeds and automated reports.
• Uplift the data visualization by creating meaningful and insightful reports using powerful visualization techniques and infographic tools.
• Strong relationship & communication skills to influence decision making
• Build partnerships with internal stakeholders such as Product, Technologies, Servicing and Marketing

Critical Factors to Success

Business Outcomes:
• Enable GCS DEP business by providing holistic data driven digital insights by standardizing performance tracking & innovating measurement techniques
• Deliver on GCS digital insights & measurements by contributing to GCS Digital Experience & Platforms goals
• Design and measure the impact of various digital initiatives and report results to leadership

Leadership Outcomes:
• Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
• Lead with a digital mindset and deliver the world’s best customer experiences every day
• Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
• Demonstrate learning agility, make decisions quickly and with the highest level of integrity


Past Experience
• 2-4 years of analytics and measurement experience 

Academic Background
• Bachelor's in Statistics/Mathematics/Economics/Engineering with relevant experience 
• Post Graduate in Statistics/Mathematics/Economics/Engineering/Management 

Functional Skills/Capabilities 

• A background in quantitative business analysis and statistical and modeling techniques with experience in digital analytics
• Strong problem solving skills with ability to solve unstructured and complex business problems
• Excellent written and verbal communication, presentation and storytelling skills 
• Ability to translate complex digital analytics concepts into a clear strategy and articulation of insights
• Results driven with strong project management stills, ability to work on multiple priorities and ensure track to exceed team goals

Technical Skills/Capabilities

• Analytics & Insights
o Data manipulation & statistical analysis tools
o R, Python, SAS, SQL, Hive, PySpark 
o A/B Testing, Advanced Statistical Techniques, Machine Learning

Knowledge of Platforms
• Big Data – Cornerstone, Hadoop
• Digital Tracking – Omniture/Adobe Analytics, Mixpanel
• Visualization - Tableau, Advanced Excel, VBA

ReqID: 19018326
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Oct 7, 2019, 10:58:29 AM