Why American Express?
There’s a difference between having a job and making a difference.
American Express has been making a difference in people’s lives for over 160 years backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
This position will be responsible for the acquisition of American Express proprietary cards through referral strategies in our internal ecosystem and external platforms . To this purpose, the incumbent to this role will be accountable for the management of different strategies to increase the volume of referrals working with all the business units to improve the communication of this program in all the path/ journey, always keeping the best experience of our card members in order to optimize results and investment (CPA). He/She will be also responsible for looking for new opportunities / partnerships to grow the channel.
Typical activities will include the definition of the media plan for the channels under his/ her scope, channel performance key performance indicators, channel funnel efficiencies, ensure monthly A/B Testing in each channel (creative, segmentation, audience optimizations through data, etc.), define a plan for implementation, coordinate resources for execution, identify measures of success and track usage afterwards.
This role will be responsible for developing new communication channels with card members, identifying the ideal point of contact for each treatment and creating a best in class digital experience. Also it´s important for this role to define a plan for implementation, coordinate resources for execution, identify measures of success and track usage afterwards in order to guarantee the best advantage in each journey.
As part of these responsibilities, he/she will be responsible for managing the relationship with key partners, agencies and internal teams looking for new opportunities / partnerships (external and internal) to acquire additional cards, as well as integrating new platforms and capabilities to foster innovation.