Marketing Investment Analyst

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Job Description

American Express in the Nordic region is one of the fastest growing international businesses of American Express world-wide. The Nordic Consumer Card team is focused on continuing to grow and develop American Express´ presence and footprint in the Nordic region. Through strategic thought leadership rapidly translated in to tactical implementation activities, the team is working hard to transform American Express´ presence in the region in to a fast growing, highly efficient and customer-centric operation. This involves the restructuring and transformation of existing activities and operations as well as the implementation of new strategies and partnerships that will be instrumental to drive growth in turnover, profitability and customer satisfaction.

 

We are looking for a strategic and analytical marketing investment analyst to strengthen our Nordic Acquisition team. Responsibilities will have a broad range from tactical product and campaign investment to leading more strategic projects with upper funnel conversion in mind. One day you could work closely with agencies to define the future of online marketing and make it reality in the life of Amex prospects to convert them to customers. The next day you could work across international teams and specify new marketing channels and maximize the customer lifetime value of incoming new customers.

 

We work closely with internal teams and external partners and you will responsible to develop these relationships and bring these parties together to deliver best in class results. You should be familiar with digital marketing experience in general together with deeper financial analysis.

 

We work in a fast changing and agile environment so you´ll need to be proactive, keen to learn and prepared to work hard to get things done in an efficient and impactful manner, always with an open-minded, friendly and positive attitude. Reporting into the Nordic Consumer Marketing Manager based in Stockholm, this role will be tasked with driving key initiatives that will deliver transformational growth for the Nordic region. S/he will work closely with colleagues in the region and across the high performing central teams. A successful candidate will possess very good organizational and communication skills, an eye for details and a roll-up-the-sleeves attitude. Deep understanding of financial impact analysis is also key to the role.

 

What you’ll do:

  • Analyze and optimize acquisition channels and drive acquisition efficiency, financial impact analysis, calculate ROIs on all levels of marketing funnel & regression analysis of acquisition investment efficiencies

  • Maintain and develop the relationship with internal teams and external agencies

  • Competitive analysis and market research

  • Work closely with central teams on strategic projects, bringing local market knowledge and language expertise

  • Work closer with external agencies to bring the Nordic region to the forefront of Acquisition Marketing across Amex international


Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


Qualifications


  • B.Sc. or M.Sc. degree in a relevant field – e.g. Business Degree in Finance and/or Marketing
  • 1-3 years relevant working experience within tech, e-commerce, digital marketing or similar
  • Proactive problem-solver with a self-starting attitude
  • Curios and innovative mindset
  • Well-developed analytical skills
  • Passion for digital consumer behavior and tech
  • Ability to run multiple initiatives in parallel with a strong sense of planning and prioritizing work
  • Natural collaborator who enjoys working with and others, to support the success of the team
  • Fluent in English and Swedish (Finnish and/or Norwegian is seen as a plus but not required)

What we offer:

  • To grow together with the performance you generate

  • A great opportunity to build a foundational understanding of the Nordic consumer Card business to enable further growth within the American Express business locally or abroad

  • Play a vital role of driving the growth in the Nordics

  • Work for a Fortune500 company

Our Blue Box Values:

  • Quality - We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.

  • Integrity - We uphold the highest standards of integrity in all of our actions.

  • Teamwork - We work together, across boundaries, to meet the needs of our customers and to help the company win.

  • Personal Accountability - We are personally accountable for delivering on our commitments

Why American Express?

There’s a difference between having a job and making a difference.

 

Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

 

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

 

Because we believe that the best way to back our customers is to back our people.

 

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

 

#LI-AB2


ReqID: 19019591
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Nov 4, 2019, 9:40:43 AM