American Express Travel Related Services seeks Directors, Marketing Analytics & Business Intelligence to drive and execute analytics and business intelligence tactics to enhance the Company’s digital acquisition efforts for new and returning customers. Plan a data analytics-based strategic perspective on content and merchandizing tactics. Develop and refine broader cross-channel marketing themes, including incentive and content strategies, customer segmentation, and personalization. Leverage data-driven ideas and opportunities to tune and adjust digital marketing programs to achieve greater effectiveness and efficiencies. Partner with data-analytics and modeling teams to model data for decision making, develop subject matter expertise in a digital marketing landscape, strengthen and ensure consistency in analytics and business intelligence processes and frameworks.
Position requires a Master’s degree in Finance, Statistics, Mathematics, Econometrics, Business Administration, Operations Research, Engineering, Computer Science, or a related field, and 2 years of Experience with transforming large amounts of unstructured data, devising break-down analytics and insights to provide the bridge between data and business strategies. Experience must include a minimum of: 4 years of experience with translating complex analyses for technical and non-technical audiences; 4 years of experience with analysis of large datasets; 4 years of experience with SAS, SQL, STATA, and MS Excel for spreadsheet modeling and reporting; 2 years of experience with developing functions in R to perform data analysis; 2 years of experience with analytics and optimization platforms including Adobe Analytics, Adobe DMP, backend SQL-based data reporting tools, Big Data infrastructures, Content Management, Double Click Manager, Excel, Maxymiser, and Test and Target; and 1 year of experience with data analysis and modeling for digital acquisition and marketing.
JOB LOCATION: New York, NY
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Nov 19, 2019, 7:00:00 AM