Assistant Marketing Manager, Co-brand Card Products – Air Miles

Job Description

Assistant Marketing Manager | Co-brand Card Products – Air Miles


Be a driving force behind why Cardmembers don’t LIVE LIFE without American Express

At American Express, we have a passion for Cardmembers and we are constantly innovating to reinforce and deepen our relationships with them.  As Assistant Marketing Manager – Co-brand  Air Miles Partnership, you will play a critical role in driving engagement within our existing portfolios through the strategic development and execution of product strategy, communication plans and marketing campaigns as well as portfolio analysis and measurement.


As a member of one of our dynamic co-brand product team, you will be responsible for the day-to-day management and maintenance of card products, along with their associated services, benefits and capabilities.  You will continually develop and hone your analytical skills through the compilation of performance dashboards, analyzing data and extracting insights to inform product strategy and campaign development. 

Strategic Thinkers & Problem Solvers Unite

The role of Assistant Marketing Manager is rich and diverse, providing opportunity to grow, develop and partner with stakeholders throughout the organization and with our external partner. If you possess a customer-centric mindset, a passion for tackling challenging issues and an unwavering drive to succeed, this role is for you!


Specific role responsibilities include:

  • Collaborate with creative agencies to build on developed and evolving marketing concepts.  customer engagement; also measuring downstream campaign performance to inform future actions

  • Oversee all product messages and disclosure materials targeted to the Cardmember base.

  • Work with the external partner in their co-brand marketing initiatives

  • Manage marketing timeline requirements and work back schedules to ensure timely delivery of our portfolio objectives

  • Manage co-brand standards and Amex brand standards

Strategy & Analytics:
  • Support the development and execution of portfolio strategy including new products/capabilities and product refresh efforts

  • Regular measurement and analysis of performance of key business metrics, recommend and implement strategic actions and solutions

  • Understand customer and competitive trends by carrying out periodic competitive and qualitative assessments and providing commentary on findings 

  • Work closely with acquisition teams and other internal teams work with Air Mile to ensure product alignment

  • Support day-to-day external and internal partner relationships

  • Work effectively across broader Amex teams to deliver enhanced efficiencies, processes, services and Cardmember experiences (Servicing, Legal, Compliance, Technologies, etc.)

  • Ongoing portfolio management supporting budget, audit requirements, portfolio BAU to ensure seamless management of the portfolio

  • Quarterly partner presentation contribution and development as well as internal portfolio presentations to all levels of management

  • Contribution to and delivery of annual planning


  • University Degree (preferably Business/Marketing) with minimum 1-2 years of marketing or management work experience

  • Proven self-starter with a demonstrated ability to take initiative, drive results and champion a project from conception through implementation and evaluation

  • Experience developing partnerships and managing relationships

  • Proven ability to analyze data sets; demonstrate critical thinking and problem solving skills

  • Strong oral and written communication skills; emphasis on proposal development and the creation/delivery of effective presentations

  • Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a demanding environment

  • Proven ability to lead change and set priorities, with capacity to be flexible and adapt with new opportunities

  • Proficiency in MS Office, notably Excel, Word and PowerPoint

Personal Attributes:
  • Logical and naturally curious mindset; seeks opportunities to learn and develop

  • Professional, self-motivated and driven

  • Demonstrates personal accountability

ReqID: 19020831
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Nov 29, 2019, 10:30:44 PM