Business Analyst - Risk Management II

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Job Description

Why American Express?
There’s a difference between having a job and making a difference.American Express has been making a difference in people’s lives for over 160 years,
backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.

Function Description:
The purpose of the Performance Channel Analytics team is to create a competitive advantage for American Express in the acquisitions of card members through the Search and Display Retargeting channel powered by actionable insights and deep analysis.

Purpose of the Role:

The team work in close collaboration with Channel management , Marketing, Digital acquisitions teams to inform and guide strategies with data-driven insights that increases efficiencies and expands market share for EMEA. 

Primary responsibilities include:
Conduct extensive keyword research, analyze and test keyword performance for pay-per-click campaigns .
Analyze PPC campaign results, monitor key metrics, and devise actionable insights to optimize click-through and conversion rates.
Develop Audience targeting strategies - Tailoring campaigns and messages to the right set of audiences is a key strategy to drive profitable billings growth and revenues while controlling for costs.
Partner with markets, agencies and teams within EDA organization to ensure appropriate tracking of search campaigns .
Competitor co-relation and benchmarking analysis using competitive intelligence tools and identify opportunity areas.

Critical factors to success:
Maximizing conversions by devising cutting edge Campaign structure , Ad Copies and conversion optimization Test and learn program at scale which in underpinned by agile methodologies, segmentation, offsite and onsite integration and alignment with Testing COE team
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns .
Stay up to date with industry trends, while continually leveraging new tools and industry best practices to boost efficiency of campaigns.


Past Experience:
Past Experience in Digital/ Marketing Analytics is preferred

Academic Background:
Post graduate degree in Business, Finance , Marketing or a related field from a reputed institute; candidates with prior experience in digital/marketing analytics or financial industry are preferred. 

Functional Skills/Capabilities:
Ability to work autonomously and demonstrate self-started qualities. Ability To Drive Results With Strong Thought Leadership . 
Excellent Analytical & Problem Solving Aptitude . Excellent verbal and written communication, presentation and interpersonal skills
Strong data analysis skill, able to decipher complex data and numbers to draw inferences, trends Insights. 

Technical Skills/Capabilities:
Knowledge of Programming languages such as SAS, SQL, Hive, Python. Strong Data Analysis skills, able to decipher complex data and numbers.

Knowledge of Platforms:
Double Click for Search platform knowledge and knowledge of PPC is an added advantage. Google / Bing certified is added advantage. 
Ability to research PPC issues and formulate tangible solutions with knowledge on current updates in PPC. 

Behavioral Skills/Capabilities:
Enterprise Leadership Behaviors
• Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
• Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
• Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage 

ReqID: 19021054
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Dec 4, 2019, 4:30:25 PM