Analyst/Sr Analyst-Marketing Execution

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Job Description


Roles & Responsibilities
 
Enterprise Marketing Platforms and Solutions (EMPS) is chartered with driving agile marketing solutions and enabling innovative, high-quality marketing for the enterprise, while transforming end-to-end marketing processes and platforms. As part of EMPS, the US Marketing Solutions team focuses on the execution of compliant US Prospect Acquisition, Customer Acquisition, and Loyalty marketing campaigns.  
 
This role is an exciting opportunity to be part of the transformation of the USMS Campaign Solutions & Execution Team (C-SET).  A dynamic team, this analyst/senior analyst will be responsible for Offer Governance review and Campaign Management set up.
Responsibilities
  • Offer Governance & Consumer Practices
    • Review marketing concepts for adherence to U.S. banking standards and internal management policies.
    • Ensure marketing communications are systematically executable, and operational risk considerations are incorporated into marketing strategies and execution plans.
    • Ensure marketing communications can be easily interpreted by the target audience.
 
  • Campaign Management (CMT) set up
    • Provide consultation on end-to-end campaign execution to marketers
    • Manage delivery of marketing campaigns from concept (Offer Review), through Campaign Management set-up.
    • Coordinate delivery of marketing campaigns with related teams such as Customer Marketing Consultants (CMC), Marketing Compliance Review (MCR), Channel delivery (Digital Channels - email, personalization, website), GSM and external suppliers.
    • Create/Implement continuous process improvements


Qualifications


  • BA/BS Degree
  • Highly organized with strong attention to detail
  • Excellent communication and relationship building skills
  • Ability to work with minimal supervision in a fast-paced environment while managing multiple priorities simultaneously
  • Problem solving and troubleshooting skills with the ability to exercise mature judgment
  • Resilient in coping with conflicting demands, able to prioritize responsibilities/tasks and work under pressure
  • Able to manage sensitive and sometimes confidential information with discretion
  • Able to work on tight deadlines when necessary
  • Proficiency with Microsoft Office
  • Knowledge of American Express campaign execution processes and systems strongly preferred
  • Understanding of marketing concepts and how they influence the customer experience is preferred
  • Demonstrated sense of exceptional personal excellence, with a can-do attitude
  • Flexible – able to adapt to shifting or changing priorities.


Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


ReqID: 19021090
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Jan 13, 2020, 9:24:35 AM