SEO Specialist (International)

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Job Description

You’ll do more than the expected. You’ll do the unexpected. 

Do you speak more than one language? Do you have a passion and a background in Search Engine Optimization (SEO)? Do you consider yourself a technical Guru? Does the thought of a high impact role that helps to drive results enterprise wide and globally at a great brand like American Express excite you? If so, we might have the right role for you!

American Express is a global service company, providing customers with exceptional access to products and experiences that enrich lives and build business success.

The Enterprise Digital Platform team is chartered with building the core foundational capabilities that deliver a seamless, connected customer experience throughout the digital customer lifecycle. A core part of this platform will be to provide an Enterprise SEO Framework that will enable American Express to drive high impact SEO programs enterprise wide and globally.
We are looking for dedicated SEO specialist that has previous hand’s on knowledge with SEO, international and agency experience
Key Responsibilities:
  • Own SEO Strategy for several countries where Amex has a presence. 
  • Assist in fine tuning & developing the SEO Strategy for all other international markets (countries)
  • Help maintain governance for SEO across the enterprise
  • Develop ongoing SEO performance reports, which yield qualitative and quantitative trends for ongoing SEO efforts
  • Coordination of technical efforts with multiple tech teams and global market business partners
  • Work with cross functional departments to develop and track all details of SEO initiatives
  • Train and work with the developers to meet SEO standards when developing web experiences: to make certain that all pages have an applicable title and metadata element.
  • Help lead enterprise SEO Strategy for organization focusing particularly on the international markets
  • Market research and competitive analysis
  • Evangelize SEO within internal and external teams at Amex
  • Create educational/training content for team within the markets owned. 
  • Improve internal and external reporting and tools
  • Assist in managing vendors & agencies

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Minimum Qualifications

  • Proven SEO Experience 
  • Fluent in any of the following languages is mandatory: Dutch, Italian, French, German, Cantonese, Japanese
  • Experience within a similar role in an in-house team is a plus
  • A proven track record in delivering good exceptional SEO results
  • Knowledgeable of the latest SEO best practices
  • Ability to work within a team and independently
  • Strong technical skills and understanding of web architecture (HTML, JavaScript use within SEO)
  • Previous web development experience is a plus but not required
  • Good communication skills
  • Good organizational, time management, and analytical skills
  • Bachelor’s degree is preferred

Why American Express?

There’s a difference between having a job and making a difference.


Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on or 00800 83 000038 (free phone, subject to individual carrier charges). For Russia based candidates on 810 800 83 000038.

ReqID: 20002271
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 11, 2020, 5:24:44 PM