Analyst/Senior Analyst, Share of Lend Strategy

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Job Description

The US Consumer Lifecycle and Loyalty Marketing team has the mission to deepen Card Member loyalty along the lifecycle through delivering compelling messages at the right time to drive clear engagement outcomes. 

 

Within the Lifecycle and Loyalty Marketing team sits the Share of Spend & Lend Team, which is focused on giving Card Members reasons to confidently choose Amex wherever, whenever, and however they pay.

 

This newly created Analyst/Senior Analyst role will be focused on driving share of lend across the Charge and Lend portfolio through accelerating Card Member awareness and engagement with evolving lending features.

 

This role will partner with the Consumer Lending organization and across Customer Growth Marketing and is ideal for a proactive and customer-centric marketer with excellent project management skills who is excited to make a mark on the business!  

 
Responsibilities
  • Partner with cross functional teams, including the Lifecyle and Loyalty Marketing team, Consumer Lending, EDA, Legal, and Compliance to plan the marketing strategy
  • Lead the end to end campaign execution, including partnering with creative agencies, partnering internally to shepherd creatives through review processes, delivering targeting files, and more
  • Lead performance management, including analyzing campaign results, tracking channel metrics and budget optimization


Why American Express:


There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.


Minimum Qualifications

  • Experience with marketing and creating excellent customer experiences
  • Proven project management skills. Proactive, highly organized, great attention to detail and capable of managing multiple work streams with tight timelines
  • Proven partnerships skills, with the ability to work across different functions and colleagues of varying levels.
  • Exceptional communication skills, across both verbal and written formats
  • Analytic skills, including the ability to identify relevant insights and make recommendations to action the insights
  • Proficient in Excel and PowerPoint.
  • 1-2 years digital marketing experience preferred
  • Bachelor's Degree Required


Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.


ReqID: 20002521
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Feb 12, 2020, 2:29:17 PM