Senior Manager, Product Line Marketing Strategy

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Job Description

U.S. Consumer Marketing Services (CMS) strives to make membership essential to US Consumers. CMS’s remit includes acquisition of new members, establishment of early tenure relationships with new customers, loyalty marketing for existing members and reengagement efforts. The Sr. Manager will join the U.S. Customer Market team within CMS which carries a mission to deliver distinct marketing on behalf of the enterprise that makes American Express essential to our existing customers. He/she will join a group of talented, passionate marketers rallied behind goals to leverage the customer as a platform for growth─ deepening revenue and share in ways difficult for others competing in the marketplace to replicate.


The Go-to-Market Strategy team in the US Customer Marketing organization is designed to enable lifecycle marketing strategies which enrich customer and marketer experiences for future growth. We partner heavily across all Marketing, Product, Brand, Operations, Finance, Technology, Data Science & Analytics teams to enable new Card products & benefits, evolve new revenue streams, and unlock capabilities to unify the customer experience. The Senior Manager, Product Line Marketing Strategy will shape and lead marketing strategy and execution plans supporting priority Charge, Lend, and Co-Brand product and benefit enhancements for existing Card Members.

From Card Application and Onboarding to Engagement and Retention, the Senior Manager is critical to the process of launching a new product or benefit from creation to iteration and marketing at scale. The role provides the opportunity to partner with Card product owners on upcoming value proposition enhancements, assess a variety of business scenarios and marketing opportunities, and create custom operating plans across the US Customer Marketing team to bring those enhancements to life in channels like email, direct mail, mobile, web, media, and phone. After launches, you will be the voice of customer feedback and measurement to help evaluate what’s working for our customers and identify new opportunities to shape future marketing.

The ideal candidate is a marketer at heart─ strong customer instincts, known for shaping ideas into plans and experience collaborating across “one-team” to accomplish them.

Key Responsibilities

  • Marketing Planning & Analysis: Partner with product and brand teams to assess market trends, customer research and insights, map evolving product positioning and assess roadmaps to evolve Card value propositions. 

  • Marketing Plan Development: Partner with Lifecycle & Loyalty and Customer Growth teams to create detailed marketing plans to deliver on product objectives, defining our approach to segmentation, channel reach, offers, branding, messaging and end to end execution.

  • Stakeholder Communications: Establish internal communications to enable greater speed and agility and improve marketer and broader working team experience. Serve as the point for escalations, customer issues, and leadership updates at all levels.

  • Marketing Activation: Lead cross-functional teams to deliver on time and jump in when custom needs and roadblocks arise. You’ll roll up your sleeves to test marketing experiences before they reach customers and work across teams to anticipate, track and resolve issues.

  • Measurement: Own KPIs to measure effectiveness of marketing performance, performing post-launch analysis and publishing insights to stakeholders and the Marketing organization. 

  • Team Leadership: Lead Sr. Analyst who will also own operating plans for value proposition enhancements, manage our Next Generation Offer portfolio, and deepen our focus on reporting and measurement.


Why American Express?

There’s a difference between having a job and making a difference.


American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.


We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.


Because we believe that the best way to back our customers is to back our people.


The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

Minimum Qualifications

  • Natural team player who can deliver results resourcefully in a highly collaborative and fast-paced environment where many teams and levels rely on your leadership.
  • Strong planning skills to track, juggle and coordinate progress of multiple work streams across multiple teams.
  • Impressive communication skills and ability to communicate plans you organize candidly and clearly through stakeholder forums, presentations, emails, etc.
  • Ability to quickly establish credibility with a variety of project stakeholders, and experience pitching in on ad-hoc needs to bring a fact-based point of view and influence or finalize decisions.
  • Solution-oriented mindset with confidence coming to the table with creative options on how to solve a problem.
  • Passion for understanding customer behavior, including what’s happening in the industry and what great marketing looks like.
  • Experience with the following is a plus, but not required: People leadership, Customer Research, Brand Management, Partner Management, Strategic Planning, CRM.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

ReqID: 20004439
Schedule (Full-Time/Part-Time): Full-time
Date Posted: Mar 23, 2020, 10:15:45 AM